Head Strategist leading all Bluetriton Brands' socials, including Poland Spring on Instagram and Facebook. Led and executed always-on social ideation, along with key projects like Mariano Rivera x Yankees, Laundry Day, Boston Marathon etc.
Strategized and ideated content for Dolly Parton’s 50th anniversary of ‘Jolene’ for Spotify Hot Country. Created quick-hit, trending videos for Parton to engage with her fans and celebrate this milestone.
Head Strategist leading all Bluetriton Brands' socials, including Saratoga Water on Instagram and Facebook. Led and executed always-on social ideation, along with key projects like Sohla, Buddha Lo, Belmont Stakes, Athena Calderone,Mariano Rivera x Yankees, Laundry Day, Boston Marathon etc.
Strategized concepts for Peloton Studios' Latin Heritage Month’, crafting content that authentically resonated with their Latin audience, celebrating culture, identity, and community through engaging and meaningful storytelling.
Strategized and built out the social strategy for Splash Refresher, driving always-on content and ideating for festival and sports partnerships. Led influencer collaborations with personalities like Claudia Oshry, Heather McMahan, Austen Kroll, Lala Kent, and more to amplify brand presence and engagement.
Founding member of start-up company August. Lead and managed all always-on content, serving as community strategist, overseeing influencer partnerships, and creatively directing all web and social photoshoots.
Head Strategist promoting Tinashe's hit song 'Nasty.' Led creative strategy development and ideation, leveraging the 'Match My Freak' trend to drive engagement and amplify the song's reach on Spotify.
