SPOTIFY X TINASHE
Head Strategist promoting Tinashe's hit song 'Nasty.'Developed, pitched and led creative strategy and content creation, leveraging the 'Match My Freak' trend to drive engagement and amplify the song's reach on TikTok and Spotify.
HENNESSY DREAMVILLE
Ideated and executed Hennessy’s social and experiential presence at Dreamville Festival, featuring on-site content creation with brand ambassadors Teyana Taylor and Damson Idris.
SARATOGA WATER X PANTONE
Led the social-first strategy and pitched concepts for the Pantone x Saratoga partnership, overseeing pre-launch, launch, and post-launch phases. Collaborated closely with the client to ensure the campaign boosted Saratoga's social presence, with a rise of +6K new followers.
SPLASH REFRESHER, CELEB + INFLUENCER PLAN
Developed a full 360 strategy leveraging 10 influencers to build brand awareness and drive organic product purchases and posts. Collaborated with talent like Lala Kent, Claudia Oshry, and Austin Kroll, boosting UGC and growing our following from 10K to 18.8K in just 4 months.
PELOTON LATIN HERITAGE MONTH
Developed a social strategy for LHM’s All for One Festival, leveraging Peloton instructors to amplify content, resulting in a 43% membership increase among Latino audiences and 75% of social mentions from Spanish-speaking users.
SPOTIFY HOT COUNTRY X DOLLY PARTON ANNIVERSARY
Ideated the social strategy and concept rollout for Dolly Parton’s 50th anniversary of Jolene, designing assets and capturing content with Dolly to bring the campaign to life. This led to a 75% increase in visits to the Jolene album on Spotify.
POLAND SPRING X MLB
Developed and executed content strategies and social-first concepts for MLB players at Spring Training, including Mariano Rivera and Laundry Day x Yankees. Created engaging concepts that resulted in a 65% increase in UGC and multiple viral videos.
SARATOGA WATER X ATHENA CALDERONE
Worked on the Athena Calderone global campaign, pitching social strategy and concepts for our 5-month partnership. Developed social campaign assets, video content, influencer collaborations, and cross-platform engagement strategies to elevate brand awareness and drive audience interaction.
SARATOGA WATER X TOP CHEF
Pitched creative concepts for the Top Chef campaign, focusing on social collaborations, on-screen talent, and in-person activations. Currently leading concept ideation and social strategy for this ongoing partnership.
